Mad Men – “Tomorrowland”
“Who the hell is that?”
“In the future, we’ll all be happy despite our rampant alcoholism, self-destructive natures, and our short-sighted family planning. Yay!”
Tomorrowland the Ride is ultimately flawed. The idea of the thing is theoretically interesting and, if you really believe the crafted displays of the future really are visionary, then I can see how you might enjoy the ride. But, of course, as the ride aged and the people starting to live in the years to which the ride makers predicted the change to occur, it became a relic of a bygone era. Instead of being a vision of the future, it was really just a reminder of how silly we were in the past.
And that’s because futurism by amateurs is also horribly flawed: it doesn’t account for cultural development. Usually, these things assume we’ll think the same and we’ll be the same in the future, just more advanced. But that’s not the way evolution works: every part adapts and, while there are threads of constance, the way we consider things will change over the course of years, decades, centuries. While flying vehicles in the past were thought to be the way of the future, the first thing that comes to mind for us when considering the same thing are the various media properties that have since used it to sell us on the future. It’s isn’t science fact; it’s the Jetsons.
Don Draper has his own little Tomorrowland going. The moment he walks into the restaurant and sees his family in the booth, he looks at it almost like a model of his future. This is the paradise, the peace, the comfort he seeks. And while there are differences from what he knows, ultimately, this is just a relic from the past he sells to himself as the utopian future. So while you think about how Don’s actions in this episode are sudden and without motivation, consider his discussion with Anna when they first started discussing Betty in the Christmas flashback sequences. Seem relatively familiar?
When Betty handed him the key to his house, she might as well have said, “Congratulations. Here is the key to the detritus of your past. You can match it to the building blocks of your future.”