My Night with Conan O’Brien
Since I hit the age that I could watch late-night without worrying about my bedtime, Conan has been my guy. Leno was always too pedestrian, Letterman wasn’t on NBC (I had brand-loyalty from an early age), and Conan spoke to my sense of humor, oddly-shaped as it was by Ren & Stimpy and Space Ghost: Coast to Coast. As his show got glossier, more refined, intelligent even, it almost felt like it grew up with me. Hearing about his getting The Tonight Show was almost like hearing about my own triumph. That’s my guy, the shock of red hair that was on mainstream media yet still kept a low-profile. His success was only exciting to me and maybe a handful of others I knew but it was like a new age was coming and, for kids like me that wanted to be in the content-creation business, his arrival to a flagship program could only be a sign of great things.
Then six years passed and Conan got his show and, for some reason, I fell off. And I wasn’t alone. And NBC hemorrhaged viewers in all facets of the network. And Jay Leno’s 10 o’clock gig failed as miserably as everyone thought it would. And Conan was being pressured to build up the audience it took Jay years to scrounge up. And the network did some things that not only violated the scrap of brand-loyalty I had left but also cast my guy out. My guy! Conan was classy about it, made it about business but also about the tradition and history his silly little show got to be a part of.
This is all stuff you already know. What is important to this story is what happened after and why his eventual national tour (titled as a slap in the face to the network that spurned him) is the way it was. This wasn’t his late-night show taken for a ride. This wasn’t a chance for him to test new material for his new show on TBS. This, instead, was a celebration of years of branding and how Conan’s iconography swelled from being a recognizable figure to a cause. This is also the story of how this tour was not just a celebration of the cult of personality known as Team CoCo but also how this was a chance for us to say goodbye.
- June 15, 2010
- Nick
- Features
- Conan O'Brien